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We can’t let this false and inaccurate dialogue about NIL “valuations” continue. The definition of “valuation” is an estimation of something's worth, usually carried out by a professional appraiser. An NIL valuation does not mean what a student-athlete has made on NIL deals. It’s an estimate of what they could make.
Read MoreI’ve continued to study data I’ve collected about social media, influence, and the role that each plays in NIL.
While there are similarities between student-athletes who earn income via social media and professional social media influencers, there are distinct differences that my data highlights. Let’s look at some of the metrics I have used in the analysis of the two groups.
Read MoreWhat’s the definition of NIL? The right of an individual to control the commercial use of their name, image, and likeness? What I’ve come to learn is that what people think NIL is largely depends on their environment and the role they play.
Read MoreAs is common these days 🙄, there seems to not have been much data collected or input from student-athletes. So I thought I’d take a very preliminary crack at it here as it pertains to the NCAA’s NIL guidelines that would allow more school involvement.
Read MoreThe upcoming case before the NLRB, which questions whether college student-athletes should be classified as employees, is poised to impact nearly every aspect of collegiate athletics. I polled just under 1,100 current college student-athletes about the case.
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