Few coaches, administrators, and service providers I meet understand a key aspect of today’s NIL landscape. It starts with the fact that there is nothing more important to brand marketers than influencer marketing.
Read More
After two years, we now can confirm that there is NIL activity at all levels of college athletics. Some of you work at universities that have NIL strategies. Most of you do not. So here are some steps that can be taken to be prepared, while doing so in a low cost or no cost manner.
Read More
The success of student-athletes as social media influencers has proven to be one of the most positive outcomes of NIL’s first two years. While there are some similarities, comparing three key metrics highlight the distinct advantages that student-athlete influencers have over traditional influencers.
Read More
The IRS memo declaring that donations made to nonprofit NIL collectives are not tax exempt is sure to add fuel to the debate of whether there ought to be Federal legislation guiding NIL. What’s often missed is that the Federal Government already has a major role in guiding several important elements of NIL.
Read More
I’m deeply concerned about the challenges that NIL is going to bring to youth and high school sports. So it’s through that lens that I urge those involved in sports at those levels to recognize their NIL "blind spots."
Read More