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EA Sports’ reported offer of $500 per football student-athlete for participation in their college football game scheduled to launch next summer has brought considerable criticism. I think it’s worth a deeper examination, because understanding how brands - not NIL agents, not families, and not Collectives - value student-athletes is one of the biggest challenges facing the NIL ecosystem.
Read MoreAs we pass the two year anniversary of NIL, we as coaches, administrators, and other sports industry professionals remain divided on NIL’s role in college athletics. Stop debating NIL’s relevancy. Right now, you still have a clean slate and can determine the direction you think is best for your programs.
Read MoreProtecting student-athletes is paramount. I highlight four crucial areas that demand improvement for safeguarding their interests. From navigating the complex industry landscape to the significance of personal branding as a career asset, discover why education on NIL rules is vital.
Read MoreNIL is overwhelmingly supported by student-athletes and college sports fans, but colleges and universities - including the coaches and athletic administrators that have participated in my surveys - lag far behind in their support of NIL.
Read MoreMorgan Stanley Global Sports & Entertainment launched a platform called Money in the Making. ’m optimistic that NIL may have its first expertly developed, affordable, and scalable solution for student-athletes.
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