74% of Student-Athletes Registered to Vote: To Them the Election Has Been About Civics

This week’s Insights Briefing is about the presidential election, but you won’t find any data about either candidate. For the last four weeks I’ve studied social media sentiment and gathered survey data from thousands of student-athletes about the election. I know one thing for certain: student-athletes are not interested in political fights, nor the divisiveness or polarization that’s swallowed up much of the country. Below are the three most important insights about student-athletes and the election for Coaches and Administrators during this important week.

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Bill Carter
COVID-19, Black Lives Matter, and the Unique Characteristics of Gen Z

Not surprisingly, about 65% of student-athletes say that COVID-19 has negatively impacted their mental health, with Juniors and Seniors reporting more stress than younger student-athletes. The Black Lives Matter movement has brought to light the experience of Black Americans. Many Coaches may be surprised to learn that nearly 60% of Black student-athletes say they have, “feared for their physical safety at some point in the last 2 years.” And while parent involvement remains a challenge for many Coaches, recent data indicates that the parents of Gen Z student-athletes (your current student-athletes) are less likely to intervene in their children’s affairs than parents of Millennial student-athletes (your recent grads.)

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Bill Carter