Cutting student-athletes is always difficult, but learning from their experience can provides us a guide to do it better. From #5 to #1, here are the The 5 Things You Should Do When Cutting a Student-Athlete, According to Student-Athletes.
Read MoreExecuting social media on behalf of your program should not be about keeping up with the cool kids. It’s about making your program better. Ask yourself what your social media plan is achieving. And make this the year that you prioritize TikTok, UGC and influencer marketing (even if you hate those terms!)
Read MoreTikTok has over one billion active users around the world. If your team, institution, or organization is not on TikTok, you can’t wait any longer. Here are three reasons why, sprinkled with some new data from Student-Athlete Insights April 2022 Survey on Social Media.
Read MoreThis week we discuss the latest state to permit high school NIL, direct to consumer name, image, likeness, and the importance of cause marketing to NIL activation.
Read MoreThis week we discuss the importance of student-athlete brands, the growth of camps/clinics/private instruction, and how Lane Kiffin’s NIL analysis is probably correct - but only if you are an SEC football coach.
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