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5 Things You Should Do When Cutting a Student-Athlete, According to Student-Athletes
5 Things You Should Do When Cutting a Student-Athlete, According to Student-Athletes

Cutting student-athletes is always difficult, but learning from their experience can provides us a guide to do it better. From #5 to #1, here are the The 5 Things You Should Do When Cutting a Student-Athlete, According to Student-Athletes.

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Bill CarterOctober 4, 2024Student-Athletes
Social Media Commitments You Should Make in 2022
Social Media Commitments You Should Make in 2022

Executing social media on behalf of your program should not be about keeping up with the cool kids. It’s about making your program better. Ask yourself what your social media plan is achieving. And make this the year that you prioritize TikTok, UGC and influencer marketing (even if you hate those terms!)

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Bill CarterOctober 4, 2024Student-Athletes
You Cannot Sleep on TikTok Any Longer

TikTok has over one billion active users around the world. If your team, institution, or organization is not on TikTok, you can’t wait any longer. Here are three reasons why, sprinkled with some new data from Student-Athlete Insights April 2022 Survey on Social Media.

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Bill CarterOctober 4, 2024Student-Athletes
High School NIL, D2C, and Cause Marketing
High School NIL, D2C, and Cause Marketing

This week we discuss the latest state to permit high school NIL, direct to consumer name, image, likeness, and the importance of cause marketing to NIL activation.

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Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 4, 2024Student-Athletes, NIL, name image likeness, High School NIL, NIL Brands, NIL Activity
Athlete Branding, the Growth of Camps, and Why NIL Isn’t the #1 Factor in Recruiting
Athlete Branding, the Growth of Camps, and Why NIL Isn’t the #1 Factor in Recruiting

This week we discuss the importance of student-athlete brands, the growth of camps/clinics/private instruction, and how Lane Kiffin’s NIL analysis is probably correct - but only if you are an SEC football coach.

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Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterOctober 4, 2024Student-Athletes, NIL, name image likeness, Personal branding, NIL Activities, NIL Recruiting
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