Episode 1: NIL Playbook with Coach & the Professor
NIL Playbook Episode 1: Understanding the Fundamentals of NIL
Welcome to the first episode of the NIL Playbook with Coach & the Professor! This series is dedicated to breaking down the essentials of Name, Image, and Likeness (NIL) for student-athletes, families, and athletic programs. Hosted by LaVar Arrington—Penn State Legend and NIL advocate—and Bill Carter, NIL educator and founder of Student-Athlete Insights, this episode lays the groundwork for understanding the current NIL landscape and the real-world implications for student-athletes.
What to Expect in Episode 1
In this episode, Coach LaVar Arrington and Bill Carter dive into the basics of what makes a successful NIL deal, addressing common misconceptions and the first steps athletes should take when considering their opportunities. They emphasize the importance of building a strong personal brand, understanding compliance, and evaluating potential partnerships carefully. By taking the time to educate themselves, athletes can turn their NIL into a long-term asset, both on and off the field.
Why This Matters
The world of NIL is complex and rapidly changing, leaving many athletes unsure of how to capitalize on these opportunities while staying compliant with NCAA regulations. Bill Carter’s extensive research and practical approach, combined with LaVar Arrington’s firsthand experiences as both a professional athlete and advocate, provide valuable insights for navigating this space effectively.
Watch, Learn, and Stay Informed
Tune in to the episode and follow along as the series continues to explore NIL strategies, industry updates, and actionable advice. Don’t miss an opportunity to get insider tips on how to succeed in the NIL era.
Bill Carter is an NIL Consultant, Educator, and Speaker. He is a NIL Columnist for Sports Business Journal and teaches NIL in College Sports at the University of Vermont’s Grossman School of Business. Click here to read about Bill’s NIL Consulting and NIL Education for sports organizations, universities, and brands.