Despite the Attention, NIL Has Yet to Have Its Moment

This week’s NIL Insider examines NIL’s growth. While this nascent industry has had a strong start, I believe its best days are still to come.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 29, 2023Student-Athletes, NCAA, NIL for Brands

Student-Athletes vs. Professional Social Media Influencers

This week’s NIL Insider examines the similarities between college athletes who earn income via social media compared to professional social media influencers.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 16, 2023Student-Athletes, NCAA, NIL for Brands

NIL: How Much Longer Will the FTC Look the Other Way?

This week’s NIL Insider is a step by step explanation of the Federal Trade Commission’s interest in NIL and student-athletes as social media influencers. How much longer will the FTC look the other way in allowing their guidelines to be broken?

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 9, 2023Student-Athletes, NCAA, NIL for Brands

NIL Data Quicktake Q1 2023

The end of the quarter is a good time to look at a few key NIL data points that give us a pulse on where we're headed. Of note is NIL data on women’s basketball, sponsors, social media, and the overall growth of NIL.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand MarketingBill CarterApril 3, 2023Student-Athletes, NCAA, NIL for Brands

NIL Brand Roadmap: 7 Steps to Effective Partnerships with Student-Athletes

In this week’s Name, Image Likeness Insider, we discuss a straightforward approach for brands to start or improve their NIL program - getting it to work “faster, cheaper, and better” with these 7 steps.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand MarketingBill CarterMarch 20, 2023Student-Athletes, NCAA, NIL Laws, NIL Providers, NIL for Brands