The Federal Government Already Guides Important Elements of NIL

The IRS memo declaring that donations made to nonprofit NIL collectives are not tax exempt is sure to add fuel to the debate of whether there ought to be Federal legislation guiding NIL. What’s often missed is that the Federal Government already has a major role in guiding several important elements of NIL.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterJune 10, 2023Student-Athletes, NCAA, NIL for Brands

The 5 NIL Blind Spots of Youth & High School Sports

I’m deeply concerned about the challenges that NIL is going to bring to youth and high school sports. So it’s through that lens that I urge those involved in sports at those levels to recognize their NIL "blind spots."

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterJune 2, 2023Student-Athletes, NCAA, NIL for Brands

Despite the Attention, NIL Has Yet to Have Its Moment

This week’s NIL Insider examines NIL’s growth. While this nascent industry has had a strong start, I believe its best days are still to come.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 29, 2023Student-Athletes, NCAA, NIL for Brands

Student-Athletes vs. Professional Social Media Influencers

This week’s NIL Insider examines the similarities between college athletes who earn income via social media compared to professional social media influencers.

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 16, 2023Student-Athletes, NCAA, NIL for Brands

NIL: How Much Longer Will the FTC Look the Other Way?

This week’s NIL Insider is a step by step explanation of the Federal Trade Commission’s interest in NIL and student-athletes as social media influencers. How much longer will the FTC look the other way in allowing their guidelines to be broken?

NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand Marketing, FTC, Social MediaBill CarterApril 9, 2023Student-Athletes, NCAA, NIL for Brands