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NIL Data Quicktake Q1 2023
NIL Data Quicktake Q1 2023

The end of the quarter is a good time to look at a few key NIL data points that give us a pulse on where we're headed. Of note is NIL data on women’s basketball, sponsors, social media, and the overall growth of NIL.

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NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand MarketingBill CarterApril 3, 2023Student-Athletes, NCAA, NIL for Brands
NIL Brand Roadmap: 7 Steps to Effective Partnerships with Student-Athletes
NIL Brand Roadmap: 7 Steps to Effective Partnerships with Student-Athletes

In this week’s Name, Image Likeness Insider, we discuss a straightforward approach for brands to start or improve their NIL program - getting it to work “faster, cheaper, and better” with these 7 steps.

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NIL, NIL Education, NIL Consulting, Name Image Likeness, Brand MarketingBill CarterMarch 20, 2023Student-Athletes, NCAA, NIL Laws, NIL Providers, NIL for Brands
NIL Issues Revealed by the Livvy Dunne & Caktus.ai Controversy
NIL Issues Revealed by the Livvy Dunne & Caktus.ai Controversy

In this week’s Name, Image Likeness Insider, we discuss Livvy Dunne’s controversial endorsement of Caktus.ai and the unresolved issues it has revealed, including NIL ethics, personal branding, and school polices.

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NIL, NIL Education, NIL Consulting, Name Image Likeness, Livvy Dunne, NIL EthicsBill CarterMarch 12, 2023Student-Athletes, NCAA, NIL Laws, NIL Providers
The Impact of NIL on College Recruiting
The Impact of NIL on College Recruiting

This content originally appeared in the February 21st NIL Corner - my monthly column for Sports Business Journal. We look at the data on NIL’s impact on college recruiting and visit with Alabama AD Greg Byrne to discuss their new Advantage Center.

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NIL, NIL Education, NIL Consulting, Name Image LikenessBill CarterFebruary 26, 2023Student-Athletes, NCAA, NIL Laws, NIL Providers
3 Important but Under-the-Radar NIL Developments
3 Important but Under-the-Radar NIL Developments

Read about the NCAA’s new rules about “presuming” an NIL violation, NBC Sports Athlete Direct’s innovative approach to NIL marketplaces, and the not-so “everything is bigger in Texas” High School NIL Bill.

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NIL, NIL Education, NIL Consulting, Name Image LikenessBill CarterFebruary 5, 2023Student-Athletes, NCAA, NIL Collective, NIL Club, High School NIL
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