The end of the quarter is a good time to look at a few key NIL data points that give us a pulse on where we're headed. Of note is NIL data on women’s basketball, sponsors, social media, and the overall growth of NIL.
Read MoreIn this week’s Name, Image Likeness Insider, we discuss a straightforward approach for brands to start or improve their NIL program - getting it to work “faster, cheaper, and better” with these 7 steps.
Read MoreIn this week’s Name, Image Likeness Insider, we discuss Livvy Dunne’s controversial endorsement of Caktus.ai and the unresolved issues it has revealed, including NIL ethics, personal branding, and school polices.
Read MoreThis content originally appeared in the February 21st NIL Corner - my monthly column for Sports Business Journal. We look at the data on NIL’s impact on college recruiting and visit with Alabama AD Greg Byrne to discuss their new Advantage Center.
Read MoreRead about the NCAA’s new rules about “presuming” an NIL violation, NBC Sports Athlete Direct’s innovative approach to NIL marketplaces, and the not-so “everything is bigger in Texas” High School NIL Bill.
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