What can data tell us about the impact of NIL in the locker room, among teammates, and the role that coaches have NIL opportunities? And what about the transfer portal? We explore that data and more in this blog post. If you want more analysis, check out Jeremy Crabtree’s piece in On3 and Thomas Baker’s in Forbes.
Read MoreThis content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.
Read MoreWith the College Football Playoff upon us, it’s a good time to look at 4 key pieces of data to explain how different - or similar - NIL is for college football players versus other student-athletes.
Read MoreThis week we discuss the brand categories generating the most NIL activity, the complexity of High School NIL, the WWE’s NIL case study, and Michigan State’s NIL celebration.
Read MoreThis week we discuss what people know - and still don’t know - about NIL. So here it goes, NIL's 5 most frequently asked questions and a short answer to each.
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