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Click to listen on Spotify to Episode 1 of NIL Playbook with Coach & the Professor. In this first episode LaVar Arrington and Bill Carter dissect the anatomy of an NIL deal and lay the groundwork for the NIL education that they will cover on the podcast each week.
Read MoreIn the evolving landscape of NIL, there is a quiet debate that has emerged at universities and within athletic departments about the value of NIL education. In this column, I delve into the contrasting opinions that will shape its future.
Read MoreFew coaches, administrators, and service providers I meet understand a key aspect of today’s NIL landscape. It starts with the fact that there is nothing more important to brand marketers than influencer marketing.
Read MoreAfter two years, we now can confirm that there is NIL activity at all levels of college athletics. Some of you work at universities that have NIL strategies. Most of you do not. So here are some steps that can be taken to be prepared, while doing so in a low cost or no cost manner.
Read MoreThe success of student-athletes as social media influencers has proven to be one of the most positive outcomes of NIL’s first two years. While there are some similarities, comparing three key metrics highlight the distinct advantages that student-athlete influencers have over traditional influencers.
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