This content originally appeared in NIL Corner - my monthly column for Sports Business Journal that moves beyond the headlines to discuss the data, trends, and people of NIL.
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With the College Football Playoff upon us, it’s a good time to look at 4 key pieces of data to explain how different - or similar - NIL is for college football players versus other student-athletes.
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Researchers have been working for two decades to identify the connection between social media and the mental health of young people. The truth is that the research is inconclusive and the scientific community continues to have a genuine and thoughtful debate about it.
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I don’t think coaches and administrators can have too much information about the social media use of high school and college student-athletes. For coaches and administrators, understanding the social media behavior of SA’s can impact everything from the marketing of your program to recruiting to engaging your current student-athletes.
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