Pac-12 Defections, NIL's Most Important Data, Education

This week we discuss the role that NIL played in USC and UCLA’s move to the Big Ten, NIL’s single most important (and often overlooked) data point, and the role of educating not just student-athletes, but anyone associated with the future of Name, Image, and Likeness.

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Now for Some Good News about DI Mid-Majors, DII, and DIII

Among the daily news reports of NIL chaos, I’m here to bring you some good news and optimism about Name, Image, and Likeness. Because in the midst of that “noise” (the information that interferes with our perception of NIL) are positive “signals” (the meaningful information) that can get us re-focused on supporting ALL student-athletes at all levels. And I’ve got the data to prove it.

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The Thing We've Gotten Wrong About NIL

Name, Image, and Likeness (“NIL”) is complicated and becoming more so by the day. Changing state laws, evolving policies at the institution level, competing booster collectives, and lack of education for student-athletes are adding to what already feels like chaos. Do I have a plan that would fix it? Yes :)

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