High School Momentum, Collectives vs. Their Own Schools, Adidas +/-

This week we discuss the momentum behind allowing high school NIL, a USC collective vs. USC, and what’s right and maybe wrong about Adidas NIL strategy.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 21, 2022Student-Athletes, NIL, name image likeness, High School NIL, NIL Collective, NIL Brands

Platform Consolidation, Federal Legislation, and Personalized Highlights

This week we discuss INFLCR’s important industry consolidation, Federal legislations that ties NIL to Title IX, and the Pac-12’s new initiative to allow student-athletes to use their game highlights.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 12, 2022Student-Athletes, NIL, name image likeness, NIL Marketplace, NIL Laws, NIL Brands, NIL Deals

Student-Athlete Brand Activation Is the Engine that NIL Needs

This week we discuss how NIL will succeed in part through best-in-class brand activations — the kind that are the engine in the sports industry, providing both money and visibility. [This content originally appeared in the August 1, 2022 edition of Sports Business Journal.]

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 6, 2022Student-Athletes, NIL, name image likeness, NIL Brands, NIL Activities, NIL Activation

Pac-12 Defections, NIL's Most Important Data, Education

This week we discuss the role that NIL played in USC and UCLA’s move to the Big Ten, NIL’s single most important (and often overlooked) data point, and the role of educating not just student-athletes, but anyone associated with the future of Name, Image, and Likeness.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterJuly 5, 2022Student-Athlete InsightsStudent-Athletes, NIL, name image likeness, Pac-12, NIL Compensation, NIL Education, NIL Course

Title IX, Gender Wage Gap, and the Emergence of Agencies

This week we discuss deals in celebration of Title IX, potential NCAA enforcement action at Miami, the gender wage gap, and the emergence of NIL agencies. It’s the most important NIL developments of the week with an explanation of why it matters.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterJune 27, 2022Student-Athletes, NIL, name image likeness, Title IX, Gender Wage Gap, NIL Agencies

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