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I don’t think coaches and administrators can have too much information about the social media use of high school and college student-athletes. For coaches and administrators, understanding the social media behavior of SA’s can impact everything from the marketing of your program to recruiting to engaging your current student-athletes.
Read MoreUntil we educate all student-athletes, mistakes will be made. The most common error that student-athletes are making is not following the Federal Trade Commission’s regulations for social media influencers. It’s actually a pretty big deal, but it’s also pretty easily correctable.
Read MoreIn a perfect world, we would have been able to educate all student-athletes in an orderly fashion before any of them began NIL activities. By educating everyone on the rules and the opportunities most relevant to them, we would have set them up for success and avoided early mistakes.
Read MoreI never really considered endorsements the real opportunity for student-athletes - and the good news is that most student-athletes I surveyed don’t either. 84% of DI athletes and 74% of athletes (all Divisions) are interested in pursuing NIL. Time for a mass education.
Read MoreBased on my experience and recent interviews with close to 50 sponsors of leagues, teams, and athletes, if we want NIL to work for as many student-athletes as possible, we need to give them the brand sponsor playbook.
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