Data on NIL Support, a New Marketplace, and the Financial Threat Posed by Collectives

This week we discuss which cohorts support - or don’t support - NIL, a new marketplace entry, and the financial threat posed by Collectives.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterSeptember 18, 2022Student-Athletes, NIL, name image likeness, NIL Data, NIL Marketplace, NIL Collective, Financial Literacy

Charitable NIL Deals, NCAA Asking for Help, and a First of Its Kind HS NIL Deal

This week we discuss NIL's charitable giving, the NCAA asking its member schools for help, and the biggest High School team-wide deal to date.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 27, 2022Student-Athletes, NIL, name image likeness, NIL Non-Profits, NCAA Enforcement, High School NIL

High School Momentum, Collectives vs. Their Own Schools, Adidas +/-

This week we discuss the momentum behind allowing high school NIL, a USC collective vs. USC, and what’s right and maybe wrong about Adidas NIL strategy.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 21, 2022Student-Athletes, NIL, name image likeness, High School NIL, NIL Collective, NIL Brands

Platform Consolidation, Federal Legislation, and Personalized Highlights

This week we discuss INFLCR’s important industry consolidation, Federal legislations that ties NIL to Title IX, and the Pac-12’s new initiative to allow student-athletes to use their game highlights.

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 12, 2022Student-Athletes, NIL, name image likeness, NIL Marketplace, NIL Laws, NIL Brands, NIL Deals

Student-Athlete Brand Activation Is the Engine that NIL Needs

This week we discuss how NIL will succeed in part through best-in-class brand activations — the kind that are the engine in the sports industry, providing both money and visibility. [This content originally appeared in the August 1, 2022 edition of Sports Business Journal.]

Name Image Likeness, NIL, NIL Consulting, NIL EducationBill CarterAugust 6, 2022Student-Athletes, NIL, name image likeness, NIL Brands, NIL Activities, NIL Activation

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