This Week Was the Most Significant in the Short History of NIL

Since July, many brands have done NIL deals for short-term media value, as a means to support their alma mater, or for PR. PepsiCo is focused on one thing and one thing only - the cold hard data that ensures that an athlete sponsorship will yield product sales.

Student-Athletes & Social Media: Frank Zappa, Dee Snider, and John Denver Walk into the Senate

Researchers have been working for two decades to identify the connection between social media and the mental health of young people. The truth is that the research is inconclusive and the scientific community continues to have a genuine and thoughtful debate about it.

Social MediaBill CarterNovember 5, 2021Social Media, Student-Athletes

Student-Athlete Burnout: Data to Help Focus on What’s Fixable

Roughly 25-33% of student-athletes quit before playing for four years. It’s a challenge worth addressing. Instead of “exit interview” data that only occasionally leads to broader action by a program, I recommend learning more about the “burnout” that takes place prior to a student-athlete quitting.

Bill CarterOctober 14, 2021Student-Athletes, Burnout, Attrition

90 Days into Name, Image, and Likeness

Based on the results of two studies I conducted in September 2021 of 1,250 current-student athletes in NCAA DI, II, III, and NAIA, there are a number of issues that remain misunderstood or altogether absent in the first 90 days of the Name, Image, and Likeness era.

Median Athlete Compensation for NIL Is $35

According to the first published data from technology provider Opendorse (and reported by On3), the median compensation from Name, Image, and Likeness activities by student-athletes has been just $35. Here are 3 reasons why that may be both good and bad news.

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